You want to start advertising online, but don’t yet know the required knowledge or expertise? Google Adwords is the channel to direct the right visitors to your website. Knowing how this tool works is, ofcourse critical.

By following 3 training courses (Basic, Advanced and Display) you will get to know all you can do with Google Adwords. With the knowledge you will gain, you can work towards high quality marketing campaigns which will improve your online performance.

Additionally, once you have completed the training courses and 2 hrs of self-study you can apply for the AdWords exams. Every part (Basic, Search Advanced and Display Advanced) has its own exam. If you complete the exams succesfully, you’ll receive a Google certification.

Google AdWords Advanced Training

If you have a basic knowledge of Google Adwords and work with the program several times a month, the Google AdWords Advanced Training will teach you how to manage your campaigns more efficiently and effectively.

You can delve deeper into the possibilities offered by Google. During the Google Adwords Search Advanced Training you will learn about the possibilities Google’s search-network can offer. The following subjects feature in the training course:

  • Overview of the advanced possibilities of the search network
  • Advertentisement- and site quality
  • AdWords-tools
  • Measuring and optimizing performance
  • Creating Experiments
  • Analyzing campaigns
  • Adwords Editor
  • Improving the Quality Score
  • Increasing profit

Duration and Costs

Like the Basic training, the Search Advanced training takes 1 business day. This leaves enough time for a thorough discussion of all advanced subjects and for questions to our teachers.

The training course can be attended in the following ways
Public: € 495 p.p.
Private: € 795 p.p.
On location: € 1.200,- per sessie


Danny Goudriaan
Henri van de Blankevoort
Raoul Lemoine


Dates for public training courses can be found in the training calendar.

Private training can be agreed upon.

More information?

Do you have any questions regarding this training course? Would you like to invite stakeholders for this training course? Contact Orangevalley via 030 – 8 200 200 or use the contact form below.