You want to start advertising online, but don’t yet know the required knowledge or expertise? Google Adwords is the channel to direct the right visitors to your website. Knowing how this tool works is, ofcourse critical.

By following 3 training courses (Basic, Advanced and Display) you will get to know all you can do with Google Adwords. With the knowledge you will gain, you can work towards high quality marketing campaigns which will improve your online performance.

Additionally, once you have completed the training courses and 2 hrs of self-study you can apply for the AdWords exams. Every part (Basic, Search Advanced and Display Advanced) has its own exam. If you complete the exams succesfully, you’ll receive a Google certification.

Google AdWords Basic Training

With our Basic Training you can get to know all that is possible with Google Adwords. The following subjects will feature in the training course:

  • Google’s search engine
  • Company targets & KPI’s
  • Managing an account
  • Finding and managing keywords
  • Ad Formats
  • Targeting (approaching the right customer)
  • Landing pages
  • Measuring and optimizing performance
  • Increasing profit

Duration and Costs

The basic training will take one day. It can be attended in the following ways:

Public: € 395,- p.p.
Private: € 750,- p.p.
On location: € 1.200,- per session (max 8 personen)

Teachers

Danny Goudriaan
Sander de Riemer

Planning

Dates for public training courses can be found in the training calendar.

Private training can be agreed upon.

More information?

Do you have any questions regarding this training course? Would you like to invite stakeholders for this training course? Contact Orangevalley via 030 – 8 200 200 or use the contact form below.