Learning goal

During this training we’ll take a more detailed look at the possibilities that Google Analytics has to offer. We’ll show you how to customise Google Analytics, we’ll take a look at the latest features, we’ll discuss advanced filters and we’ll show you how to get more insights out of your data by means of scripting.


  • Technical basis of Google Analytics
  • Details of the tracking code
  • Cookies
  • Interface configuration
  • Ecommerce implementation
  • Event tracking
  • Custom variables
  • Werking with the API (management and export)

Target group

This training course is aimed at web-analysts, database-analysts or marketeers with a technical background.

Duration & costs

The training course will take 6 hours and can be attended in the following ways:
Public: 495 euro p.p.
Private: 795 euro p.p.
On location: vanaf 1.200 euro per sessie (max. 8 personen)


Roel Willems
Jesper Uittenbogaard
Dylan Mouthaan


Dates for public training courses can be found in the training calendar.

Private training can be agreed upon.

More information?

Do you have any questions regarding this training course? Would you like to invite stakeholders for this training course? Contact Orangevalley via 030 – 8 200 200 or use the contact form below.