Learning goal

You’ll learn how to analyze visitor behaviour on your website and how to translate this knowledge into improvements for your website. You’ll be taught how to gain insights into where your visitors come from, what they do on your website and at which point they drop out by means of Google Analytics. Through these insights you can further increase the overall turnover and conversion rate of your website.


  • Google Analytics implementation (and pitfalls)
  • Interface and dashboards
  • Conversion targets and funnels
  • Visitor reports
  • Campaign analysis
  • Content reports
  • E-commerce analysis
  • Segmentation

Target group

The Google Analytics training is suitable for a broad target audience. Both marketeers, productmanagers and other professionals involved in online sales can partake.

Duration & costs

The training course takes 6 hrs and can be followed in the following ways:
De training duurt 6 uur en is mogelijk op de volgende wijze:
Public: 495 euro p.p.
Private: 795 euro p.p.
On location: vanaf 1.200 euro per sessie (max. 8 personen)


Jesper Uittenbogaard
Dylan Mouthaan


Dates for public training courses can be found in the training calendar.

Private training can be agreed upon.

More information?

Do you have any questions regarding this training course? Would you like to invite stakeholders for this training course? Contact Orangevalley via 030 – 8 200 200 or use the contact form below.