The focus of this Roundtable

The global COVID-19 outbreach has led to an enormous increase in online traffic. This is already clearly visible in the Healthcare, Food, Finance and Media industries. This growth in online traffic directly leads to an increase in (customer) data, the question remains: How can you optimally orchestrate this sea of ​​data to facilitate online growth?

What do you know after attending this Roundtable? 

Myrthe Mkaouar (Data Solution specialist) and Anna Kiljunen (Tealium) will discuss the 4 steps you can take to use a large amount of data to boost your online growth. These four steps relate to optimal data orchestration and are explained based on several inspiring customer cases. The steps are as follows:

  1. Data Collection
  2. Data Enrichment
  3. Data Analysis
  4. Data Activation

Meet the hosts


Myrthe is a tech fanatic who loves nothing more than supporting customers in building their data structure and infrastructure. As a Data Solutions consultant, she is trained in a wide range of market technology, which enables her to provide broad advice. Within her role at OrangeValley, she is responsible for data solutions for brands such as Talpa, PPG and Score.

Anna has been with Tealium since the beginning of 2019 as part of the global Solution Consulting team covering the Nordics and Netherlands and helping customers and partners to get started with their data orchestration and consolidation processes. Prior to Tealium she has worked in Oracle covering the Customer Experience platform and focusing on martech and the CRM side.

When does the Roundtable take place? 

  • Datum: Monday 11 May
  • Time: 3pm – 4pm
  • Language: English
  • Available virtual seats: 1/12
  • Costs: Free